How To Calculate Your Ecommerce Cost of Customer Acquisition RSS

How To Calculate Your Ecommerce Cost of Customer Acquisition -

The Cost of Customer Acquisition (or CoCA) is a critical metric you'll need to be able to determine how to grow and maintain the profitability of your ecommerce business. Have no fear; I'm here to lead you through this installment of “Should Have Paid Attention in Algebra Class.” If I can do this math, you can too. Previously, we learned how to calculate the lifetime value of a customer for both subscription and traditional ecommerce sites. Fortunately, the math for determining CoCA is a bit easier, but important and controllable variables still exist. Break Out the Calculators Simply put, the...

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