HOW TO ADAPT TO THE NEW WAY CUSTOMERS BUY ON SOCIAL MEDIA

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Social Media Marketing

Digital marketing campaigns work by driving traffic to a business’ website. The goal with any online marketing scheme is not to sell directly, but instead to get followers to engage with the business by liking and sharing the business’ content.

The goal is not to directly promote your products or services, but instead to interact with and build curiosity among your target audience. These activities increase your business’ profile in the community and your consumers’ awareness of and interest in your products and/or services. A business that is able to build strong relationships with consumers and develop positive brand recognition through their online efforts is more likely to attract sales from their followers going forward.

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